Microsoft's Windows Phone may not have yet unseated Google's Android or bloodied the nose of Apple's iOS since it burst onto the mobile scene in 2010, but Nokia's latest release could mark a significant change in its current fortunes.
The Nokia Lumia 610 is the first Windows Phone for the cheaper end of the market - a sector which has been ably exploited by legions of low-cost Android devices.
With weaker technical credentials but also a more reasonable price tag, the Lumia 610 aims to expand Windows Phone's reach to younger mobile buyers.
SIM-free handsets can be picked up for roughly €225 (US$285).
Should you buy the Nokia Lumia 610?
If you've watched the development of Microsoft's Windows Phone platform with interest but haven't been brave - or perhaps rich - enough to take the plunge, then the Nokia Lumia 610 is going to be right up your street.