Simply dubbed the Samsung Galaxy S III (Galaxy S3), this beast of a phone packs a whopping 4.8" 720p-resolution display, quad-core processor and boasts a slick new design.
The Galaxy S III comes in 16, 32 or 64GB storage options but it also has a microSD card slot so you can further expand its virtual shelves.
Marketed under the axiomatic tagline 'designed for humans', read on to find out exactly how humanising the S III is as you poke and prod its shiny surfaces.
Should I buy the Samsung Galaxy S III?
The S III is not a phone for folk with modest mobile needs or small amounts of cash to spend on a blower.
Happily, those guys are spoilt for choice - with so many great mid-range Android phones to choose from which will serve their mobile masters as faithfully as Old Yeller.
The Galaxy S III is a phone for people with serious power needs and a healthy bank balance.
If you want a device for 3D gaming, HD video streaming and browsing the Web - we don't mean faffing around with mobile versions of Websites or lightweight apps - the S III has the superpowered engine and massive display you're looking for.
The rectangular shape of the Galaxy S II (right) is replaced with a somewhat retro rounded design.
Indeed, this phone sits at the very top of the smart phone spectrum - rival high-end Androids at this lofty price are hard to find.
The main alternative is HTC's quad-core brute - the Hcc One X - which is actually more affordable than the S III but not such a powerhouse, judging by our benchmark tests.
The S III could buy you Apple's top-of-the-range blower, the iPhone 4S.
Its iOS Operating System is generally slicker and easier to use than Google's Android but won't appeal to people who really like to drill down, tweak, tinker and customise their kit.
So it's horses for courses.
It goes without saying that S III buyers aren't likely to need hand-holding where technology is concerned - instead they'll relish the fine-grained opportunities Android opens up for customising and controlling your digital environs.
Samsung has ditched the rectangular look that dominated the Galaxy S II, opting instead for an oval-shaped styling that's highly reminiscent of the Galaxy Nexus, which arrived in November 2011.
The Galaxy S III has shed its lumpy bits around the back, with the camera lens neatly flush with the casing.
Corners are smoothed and rounded, while the curved back is devoid of the rear-facing lumpy bits that adorned the S II and Nexus.
The camera is now almost flush to the back of the casing, and along the edges is some swooping chrome decoration.
Samsung's not ditched its button layout either - there's a physical home button underneath the screen, with touch-sensitive menu and back keys on either side.
The placement of those touch-sensitive keys is slightly inconvenient.
They're close to the edge of the phone, so you might find yourself accidentally triggering them with your hand.
The power key - sited on the curved right-hand edge of the phone - is also slightly troublesome.
The chrome trim has a super-shiny coating so it's quite slippery, especially as it's sitting on a slight slope, and it also doesn't stick out much.
The volume rocker on the left edge is much easier to lock on to.
We also had no trouble firing the home key.
The Galaxy S III retains its predecessor's physical home button.
We don't expect the new look will please everyone - some folks have said the rounded corners on the back look dated, reminiscent of smart phones from several years ago.
On the other hand, a simpler design is often better, and this 'pebble' styling is comfortable in the hand over long periods.
The Samsung Galaxy S III comes in either blue or white.
The white version is glossy, while the blue option sports a brushed-metal effect.
Don't despair if you're a fan of sultry black mobiles as the blue option is such a dark hue that it almost looks black.
Samsung has a habit of releasing its mobiles in different shades later on, so we wouldn't be surprised to see a pink version surfacing later this year.
The Galaxy S3 is 8.6mm thick and weighs 133g.
That makes it ever so slightly thicker than the Galaxy S II, which is 8.49mm deep, but thinner than the 8.9mm HTC One X.
By comparison, the much smaller iPhone 4S is 9.3mm thick and weighs 140g.
Shock, horror, it's 0.11mm thicker than the Galaxy S II.
Millimetre one-upmanship aside, the bottom line is that the Galaxy S III is very thin and light considering its large size.
The reason it's able to be so light is that - like the S II - the Galaxy S III is constructed from a significant amount of plastic.
If you're averse to plasticky mobiles, the more substantial One X or metal-and-glass iPhone 4S might be more to your liking.
That said, despite all this plastic, the Galaxy S III has a very tactile and luxurious feel.
The pebble design is a real pleasure to hold and the slender and light frame caresses the palm with no risk of weighing you down.
The back may be plasticky but it still retains a luxurious feel.
The plastic also has a luxurious sheen - at least on the white model - yet also manages to be slightly grippy so the phone sits snugly in the hand without feeling like it wants to slip out of your fingers.
It's worth noting that this phone is absolutely huge, with a screen that trounces the 4.65" Galaxy Nexus, and is ousized only by the ludicrous Samsung Galaxy Note.
Despite this massive screen, the S III still feels manageable, even for smaller-handed folk, thanks to that slender, rounded and tactile form.
If you're someone who likes to get to all your mobile stuff with one hand, you will find yourself having to stretch to reach everything.
But the advantage of all that display real estate is that photos, videos and apps really do look gorgeous.
Build quality has typically been a strong point for Samsung phones and the Galaxy S III is no exception.
Despite being predominantly plastic, it feels impressively stuck together.
The screen is solid as a rock and ample amounts of chrome trim keep everything in order.
We were able to make the phone faintly creak by squeezing it from the sides.
But considering the S III has a removable backplate so you can get to the battery, micro-SIM and SD card slots, then this is to be expected.
Overall, build quality has a very premium feel.
The Samsung Galaxy SIII's display measures 4.8" on the diagonal which, as noted above, makes it one of the biggest smart phones currently available.
Some Galaxy S II owners are going to be unhappy about this increase in size - since the S II's 4.3" is already plenty generous.
Some would argue it had a perfect amount of pixels for a phone.
But while you might find your knuckles bending in new and exotic ways, the benefit is that this whopping display will make your photos and video look stupendous.
With a 1,280x720-pixel resolution, the Galaxy S III will do justice to your high-definition footage, as well as leaving icons and text looking impressively sharp.
This is an HD Super AMOLED screen, which is the same display tech used on the Nexus and Note, both of which are a real treat for the eyes.
AMOLED screens offer eye-searing colours and very deep blacks. But as with previous Samsung gear, if you're a fan of more demure, natural colour reproduction, then you might find this panel a little garish compared to the iPhone 4S.
There's one minor downside - the Galaxy S III's panel is missing the 'Plus' suffix that you'll find on the Galaxy S II's Super AMOLED Plus display.
That means that the S III's screen is likely using a PenTile display, which has one fewer sub-pixel per pixel than the S II's panel.
Screen enthusiasts may be disappointed by this news, but we suspect most people will never notice the difference.
All things considered this is a mighty fine display.
It's truly glorious to eyeball and has a very impressive viewing angle.
At times, as you tilt the phone away from you, the screen almost looks unreal - as if it's been printed on the surface of the phone.
The 4.8" 720p-resolution display is looking gorgeous.
The Galaxy S III's pixel density per inch (ppi) is not actually the sharpest in smartphone town - at 306ppi it's not quite as high-res as the Sony Xperia S (342ppi), or the HTC One X (312ppi), but this is really splitting hairs.
Most people won't notice any difference in clarity and it's entirely possible to read text on a full Website such as the BBC News home page when fully zoomed out.
Both Apple's iPhone 4 and iPhone 4S pack in more pixels (326ppi apiece) than the Galaxy S III does, but arguably the two iOS devices need sharper resolutions, since their screens are a lot smaller (3.5").
One area where the S III's screen did not knock our socks off is under direct sunlight.
This is hardly surprising given that loads of smart phones struggle to outdo the sun's rays. However, the Galaxy S III's display really struggles to make itself seen, with content ghostly and indistinct and a reflective blue sheen masking what's on the screen.
Performance and battery life
The Galaxy S III sports a beefy quad-core processor clocked at 1.4GHz, which means it's more than capable of chomping through high-resolution video and graphically demanding games.
As you'd expect, performance feels super-slick, with none of the sluggishness or lag that so often dogs Android phones.
A question hangs over whether quad-core processors are really needed, and you'll be hard pushed to find apps in the Google Play shop that stress the S III's processor to its limits.
But what you do get is peace of mind, knowing that the Galaxy S III has a good chance of handling any demanding apps that crop up in the future.
A more powerful processor also means the S3 is less likely to be left out in the cold when the next version of Android is rolled out.
With the broad display real estate, high-resolution and powerful processor, it's no surprise the Samsung Galaxy S III excels at Web browsing.
Websites not only look glorious on the S III's display but are typically very quick to load and render, and a real joy to swipe, pinch and flick around.
Lower is better in this test as it's a measure of time taken.
The browser zips along at twice the speed of the Galaxy S II.
The Samsung Galaxy S III even trumps the new iPad in this test.
Apple's newest tablet scored 1,890.9 when we benchmarked it, while the iPad 2 was about the same 1,884.6 -- both taking slightly longer than the Samsung Galaxy S III.
In the Vellamo browser benchmark test, the Galaxy S III scored 2,077 - but was just beaten into second place by the HTC One XL (a phone that's not yet launched).
Despite this minor blip, there's no doubt the Galaxy S III's quad-core chip is a high-calibre performer - indeed, in the mobile world right now, the S III is top of the power pops.
On the Antutu benchmark, which tests memory, CPU speed and graphics, the Galaxy S III scored a whopping 12,112 - beating both the Asus Transformer Prime tablet-cum-laptop and streaking past the quad-core HTC One X.
The latter managed an impressive, but not quite as good, 10,827 on this benchmark.
Running Quadrant's benchmark, the Galaxy S3 again topped out the Google's Android power charts, scoring 5,289. HTC's One X managed 4,904 on this test.
We also tested the Galaxy S III's capacity to handle 3D graphics by running GL Benchmark's Standard Egypt test.
The S III ran this at a whopping 59 frames per second - the same rate as the new iPad - and slightly faster than the HTC One X's rate of 52fps.
All this power and the big screen definitely take a toll on battery life.
The Galaxy S III comes with a removable 2,100mAh battery - a welcome boon if you like to carry a spare (or two), which is one way to manage its voracious appetite for juice.
At full brightness, the screen gobbles battery faster than Cookie Monster omnomnoming biscuits so you'll need to keep a weather eye on the little battery icon in the corner of the screen. Ideally you should avoid using the screen at max brightness for long periods.
Expect to charge the phone every night - or sooner if you're using it a lot or revving its engines too much.
Also worth noting is that the S III is quite slow to charge over USB.
If you need a lot of power quickly, you'll have to find a wall socket to juice up.
Samsung has added a power saver mode to the Galaxy S III that can be customised to limit the maximum performance of the CPU, dim the screen, change background colour in Email and the Internet and turn off haptic feedback.
Of course, you could say what's the point of spending all this money on a beast of a phone, only to throttle it? W
hich brings us back to the question of whether quad-core isn't overkill for a mobile phone right now.
But the Galaxy S III's extremely slick performance does make it a joy to use - with apps downloading and loading quickly, HD videos playing smoothly and menus and gallery photos zipping around, eager to do the bidding of your fingertips.
Software and apps
The Galaxy S III is running on Android, Google's mobile Operating System (OS).
Specifically, the S III is powered by Android 4.0 Ice Cream Sandwich, which is the latest, greatest version.
It's not quite that simple though, as Samsung's plastered its own interface on top of Android.
Called TouchWiz, this is the same colourful interface you'll see on kit like the Galaxy S II and Galaxy Note.
There are new goodies on board, including a 'Pop up Play' feature that lets you watch videos while performing boring functions like sending a text, and a transfer tool called S Beam, which lets you send large files over a WiFi connection.
Pop up Play worked well when we tested it - allowing us to overlay and playback a mini version of a video we captured or stored on the phone.
The video can be overlayed over a Web page or app such as Twitter - so you can both watch and tweet.
Voice Control is on board too, now dubbed S Voice.
This feature has been bundled into Android's Face Unlock capability - so now you can choose to have the phone demand to see your phizzog and hear your voice before it unlocks.
S Voice goes toe-to-toe with Apple's own voice-controlled assistant, Siri.
And like Siri, you can get S Voice to tell you the weather or perform tasks like making a call, setting an alarm, controlling music playback or taking a photo.
Early impressions of S Voice aren't super-positive - it had trouble recognising our voice, was slow to process sounds and ultimately seemed gimmicky rather than genuinely useful.
Most of the time it's much quicker to tap to get to the function you're after, rather than faff around with S Voice.
Setting up Face plus Voice Unlock took multiple attempts to run through the vocal stage as our efforts to use our own voice repeatedly failed to win the approval of a very disappointed-sounding female-toned S Voice.
Eventually we managed to set it up - but we can't imagine too many people will want to have to speak to their phone every time they need to unlock it.
S Voice goes toe-to-toe with Apple's voice-activated assistant, Siri.
The previously Apple-exclusive Flipboard app also makes an appearance.
This app turns links and updates from your social networks into an attractive, magazine-style layout. Flipboard really comes into its own on the Galaxy S III's large, glorious display, and can also live on your home screen in an attractive widget form.
Those with files to hoard will be happy to know the S III comes with two years of online storage app DropBox, giving you an impressive 50GB worth of virtual disk space on which to plonk your files.
Other Samsung additions such as S Suggest, Samsung Apps and the Games Hub give you multiple ways to get to content you can download from Google's Play Store.
At the time of writing, Samsung's Music Hub service wasn't yet up and running.
The much-trumpeted eye-tracking technology that keeps the screen on if it detects a face looking at it - one of Samsung's 'designed for humans' touches - is more irritating than useful.
If you're watching the phone at an angle so your face isn't directly in front of it, it won't see you anyway.
It also doesn't appear to be active on the home screens or app screens so it only kicks in when you're using apps, the camera or Web browsing.
TouchWiz has buckets of competition, whether it's from Apple's iOS Operating System, the 'raw' Android experience found on the Galaxy Nexus, or rival manufacturer Android skins like HTC's excellent Sense interface.
TouchWiz on the Galaxy S III looks polished, with lots of carefully drawn icons and easy-to-read fonts.
But when it comes to ease of use, it's not always as well thought through as HTC's latest Sense overlay.
At times, the intuitive action does not yield the hoped for result.
For example, adding widgets to the home screens is not done by long-pressing the place where you want to add the widget.
Rather you have to dive into the apps view, switch to the widgets tab and then long press on a widget - then move it onto the home screen position of your choice.
The latest version of Android, Ice Cream Sandwich, is a welcome addition on the Galaxy S III.
It's a minor quibble but one indicative of TouchWiz's tendency to be a tad gnomic.
Galaxy S II owners won't have any trouble navigating the S III's interface since they're retreading familiar ground.
Newbies will need to get accustomed to Samsung's way of doing things though.
Google's Android is a powerful, flexible Operating System that affords users loads of scope to customise and tinker with their phone.
But the wealth of options and tools available can be overwhelming to newcomers, which makes having a really slick interface especially important.
If you're after something easy to use and don't mind sacrificing the ability to customise the look and feel of your phone, you'd be better served by Apple's iOS platform.
Anyone who prefers freedom to muck about with their mobile, however, will enjoy digging into Android.
There are scores of different versions of Android to choose from - from 'vanilla' Android, straight as Google intended it, to the raft of manufacturer-crafted Android skins.
A risk you take with opting for a device sporting one of these skins is that you might be left waiting for updates, while those with 'vanilla' Android kit like the Galaxy Nexus are updated very quickly.
The Samsung Galaxy S II Ice Cream Sandwich update proved to be an omni-shambles - worth bearing in mind if you love getting the latest version as quickly as possible.
The Samsung Galaxy S III has an 8-megapixel camera, which is the same resolution as last year's Galaxy S II.
It might not have bumped up the pixel count, but this blower does have a few new tricks up its sleeve, including the zero-shutter-lag trait seen in the Galaxy Nexus, and a clever feature that automatically suggests your best shot after you've fired off a few similar snaps, basing its decision on factors like smile detection and face recognition.
There are loads of camera options to muck about with.
A new feature borrowed from the HTC One X is the ability to take still images while you're recording video - perfect for when your pet is doing something adorable.
The Galaxy S III's camera can be very good indeed - producing excellent close-up shots, both indoors and out, and having an impressively shallow depth of field.
The level of detail on this close-up shot of a flower, plus the shallow depth of field, shows the Galaxy S III's lens at its very best.
Colours are generally true to life, with a slight tendency to oversaturate certain shades.
Let them snap cake! The Galaxy S III proves it can produce a droolingly good-looking photo.
The lens can be a touch fickle when dealing with variable light conditions across one scene.
We found it has a tendency to wash out parts of the scene, and it can also suffer from lens flare.
Southwark's church looks majestic on a hazy morning but there is a slight tendency to wash out the sky.
On the plus side, it's good at dealing with the lower light of an indoor environment.
Unless it's really dingy, clarity is good and photos don't speckle with noise.
If it's shallow depth of field you want then look no further than the Galaxy S III's cam.
The Galaxy S III shoots Full HD video at 1080p resolution.
Video results during testing were less impressive than the still shots, with a tendency to look hazy. Levels of detail also drop off with even relatively slow - walking pace - levels of movement in the frame.
Add to that, the Galaxy S III review unit we used had an audio recording glitch, which manifested in the video we shot with the phone.
It's entirely possible this glitch is an isolated case on one faulty handset.
There's a 2-megapixel camera on the front of the Galaxy S III that's used for video calling, Face Unlock and Samsung's face detection feature - which stops the phone's screen from dimming as long as you're looking at it.
Audio, ports, NFC and connectivity
As well as internal micro-SIM and microSD card slots, there's a 3.5mm headphone jack on the top edge of the phone and a micro-USB port on the bottom edge for charging the phone and transferring files, videos and music to and fro.
Like the Galaxy S II, the Samsung Galaxy S III has a rear speaker.
But instead of being sited down low, it's positioned right up towards the top of the phone, next to the camera.
Sound quality is good but the audio doesn't go especially loud. At the top of its range, songs can have a slight crackle.
The position of the speaker can affect the quality of the sound.
If you're looking at the face of the phone, the rear-sited speaker is blasting away from your ears. An arguably better position for a second speaker would be on one of the phone's edges.
However, the S III's pebble design means there's precious little room there.
Call quality is excellent and we had no trouble hearing or being heard. We also didn't experience any dropped calls.
Contactless sharing technology, or near field communication (NFC), is also on board.
That's good news if you're a fan of NFC tags.
There's no support for the fastest current 3G technology, DC-HSPA, though - in either its 21Mbps or 42Mbps variant - so be aware that this phone is very much a 3G-only blower, despite previous reports to the contrary.
With the Galaxy S III, Samsung hasn't messed with its formula much, recognising that slick design and a gorgeous screen were the secret to the Galaxy S II's success.
The Galaxy S III's oval shape may not be an instant eyeball grabber but those pebble-like curves are made to caress the digits that are holding it.
To this enticing design, Samsung has added an upgraded engine - making a phone that's pretty much unrivalled in the speed and power stakes right now.
On the down side, the TouchWiz interface is occasionally frustrating, and Samsung's app offerings don't always hit the mark.
These minor software concerns aside, the Samsung Galaxy S III will undoubtedly be one of the year's most important gadgets.
There are very few phones that come close to matching Apple's premium, luxurious feel, but with the Galaxy S III, Samsung has got closer than anyone.
The Samsung Galaxy S III is the Ferrari of Android phones, with a gorgeous 4.8" 720p resolution display, an impossibly slim and light casing and a quad-core engine that goes like stink.
This super-premium phone is very expensive, and the more you push it, the quicker it guzzles battery juice.
It's certainly not a phone for everyone, but expect it to give the iPhone a good run for its money.
- Google's Android Ice Cream Sandwich
- Gorgeous 4.8" 720p screen
- Slick lightweight design
- Quad-core processor
- Slot for microSD card
- TouchWiz interface can be confusing
- Premium price